needing therapy. He became an investor in the company and
pool thanks to his first customer, Bob Goldberger, provost of
management structures and professional development remain
US BUSINESS REVIEW MARCH 2006
tional guy," Murdock recounts. "He was the one who really
turn-of-the-last century invention," he notes.
training program to develop employees in a more consistent
AMES MURDOCK FOUNDED ENDLESS POOLS
low in his father's entrepreneurial footsteps.
his MBA in marketing at Columbia University, he decided to fol-
build me an elevator, I'll buy one of
a machine that allows people to swim in place.
James's father, John Murdock, used to talk
Headquarters: Aston, Pa.
and loops back to the front through stainless-steel "water return
versity's pool deck. He worked with men's swim coach Jim
submerged nuclear power plants. As James Murdock finished
pany is now setting its sights on the greater residential pool mar-
The company introduced the Fastlane in summer 2005. The
ket. "We've averaged 23 percent annual growth in the last 10
GOING MAINSTREAM
comfort and privacy of home."
hydraulically powered machine bolts to the pool deck with stain-
Endless Pools
current without using a jet," he says. "It feels like swimming in
ENDLESS POOLS
twice a week," he says.
lite industry, and at 86 years old, is now working on offshore,
could work directly with the swimmer," he says.
UK office last year. With all this growth, he readily admits that
shown in the number of customers who volunteer to open their
swimming machines
only be swimmers, but he soon realized its potential as a therapy
nationwide, at the homes of Endless Pool customers.
ing the pool for some health reason. For many people, it's the
open water and you never once need to turn."
built his first swimming machine for the swim team on the uni-
With sales across the country and around the world, the com-
"He was really quite an inspira-
sense is what an Endless Pool is. Most of our customers are buy-
"[Most backyard pools] are
want to partner with thousands of pool builders out there to offer
In contrast to the standard pool-dealer model, the company has
lines back to a 5-horsepower power unit. "The idea is to create a
years, but Endless Pools still only represent about 1 percent of all
The Field Center in New Jersey is testing a small swimming
Unlike jetted spas, the current in an 8-by-15-foot Endless Pool
promote movement using a weight-free environment, in water
less-steel housing at the front of the pool, around the swimmer,
Employees: 140
an "extremely knowledgeable direct-sales staff." Serious cus-
steadily. Murdock hopes to expand internationally and opened a
tomers can test an Endless Pool in more than 600 locations
swim in. With our new Fastlane, you can get an amazing, high-
Endless Pools Inc. is also exploring other uses for its product.
180
about the concept, recalling his own childhood
The company has approximately 9,000 customers and is growing
surfaced at aquariums and zoos. Backyard pools might be next. --KIRSTEN SRINIVASAN
pointed the way toward making a therapy product, which in a
states. "The only problem was he
Initially, Murdock thought the market for the product would
explained to me that a small pool would be wonderful for people
He's proud of the company's customer service, which is "best
hadn't been in his basement in five
technology and put it into the backyard pool. There are millions
Products: Swimming
less-steel rails that look like a pool ladder and carry hydraulic
of these in my basement,'" Murdock
machine as a possible treatment for infants with cerebral palsy.
181
years. He had no way to get down-
www.endlesspools.com
employee education is immense, he states.
is generated by a 16-inch propeller powered by a hydraulic
your pools.' And we did, using a
desire for a quality swim. Others want warm water 24/7 in the
The wide, smooth current created by
is hopeful about its potential. "The concept there is if you can
from the front of the pool, around the
and millions of backyard pools and all of them are too short to
and comprehensive way.
that's warm and comfortable, and conveniently located in the
Columbia, who was also battling multiple sclerosis. "He called me
homeowners a real and exciting way to swim at home."
pool floor, allowing swimmers to watch and improve their stroke.
stairs, so he challenged me: 'If you
machines
J
Although challenging at first, the long-term payoff of such
Sales: $31 million
motor. The wide, smooth current of water flows from this stain-
quality swim in any existing or new backyard pool."
"Swimming machines are really an old idea, a
PROFILE
home where the therapist can be a parent, the children will ben-
into his office and said, 'I need one
home to strangers."
efit further than if they had traditional therapy only once or
only sold the Endless Pools direct with DVDs, press materials and
Endless Pools allows pool water to flow
Endless Pools a hit among competitive swimmers and health-conscious consumers has also
swimmer and then back to the front.
Trained as a physicist, John Murdock went on to develop the per-
pools," Murdock states. "The big development now is to take our
US BUSINESS REVIEW MARCH 2006
Its effectiveness is not yet proven, Murdock emphasizes, but he
in Arizona swimming in irrigation channels.
chain hoist and a steel frame I built.
Bolster "to build a machine with a great current where the coach
"The Fastlane is a huge opportunity," Murdock explains. "We
James Murdock, president:
Endless Pools has also added a Fastlane mirror that rests on the
It's a model that hinges on satisfied customers, Murdock notes.
his biggest challenges, and he has established a formal in-house
channels" that also serve as benches, he explains.
too short to swim in."
In 1988, with his savings and a grant from Columbia, James
Inc. in 1988, but he doesn't take all the credit for
[Pag.1]
Esta version es la html del arhivo pdf USBRENDLESSPOOLS, genearada por domotica.name desde www.endlesspools.com
Archivos relacionados:ARSC Assemblyinst EPSSOpGuidev FAQ FLPoolOMDMve FLPoolOMWMWQ FLPoolOMWMWQ FL_Brochure FOP012309 FastlaneOMv4 FastlanePool FastlaneWarr Fastlane_Pla IntroBook PDFConfigsAG PDFConfigsFI PDFConfigsFI PDFConfigsPI PDFConfigsPI Permit_Consi SwimSpaBroch SwimSpaPlann coastallivin eheater epiwarranty finishchoice gheater howtoswim options planningguid wallmountOM motores activateddecor aquaair-wetdry auton avrak closystems endlesspools hpproducts.net innovativepools mediadecor peerlessmounts plasma-tv-lift silentgliss-usa somfysystems watercop
