ers are also looking for product upgrades more
and, in turn drove our hardware deci-
power consumption. Today, everyone wants
"And finally, consumers are demanding all of
the need for line-of-sight control devices. It may also provide a foundation
movies and play 3-D games from pocket
grow. PDD
s
(two-way communication between entertainment devices) and eliminating
the latest and greatest hardware features,"
Freescale is currently promoting the entertainment control network spec-
is key.
ing their connections or having their content
mizing power consumption. They will become
"Multimedia processors throughout the
g
generation took the wireless capabilities
ded software upgrades as a key part of
increasing popular. The media that used to
GEORGE and other consumer electronic
sions," adds Krampf.
While these initial component specifi-
interesting insight. "Five years ago, products were less demanding in
xxxxx
meter line of site range.
we make sure to maintain and upgrade
Shagrin, Freescale's Director of Business Development, offers some
-
The challenge for component designers
that the associated components can keep
type, resembling a backwards "F", that
IEEEŽ 802.15.4 global standard to be used in the design of home enter-
"Multimedia processors will continue to push
to be connected 24/7.
more dynamic solutions like ZigBee and
By GEORGE,
increasingly more integrated which will allow
quality possible.
electronics manufacturers.
"They want to be able to watch full length
from product definition to product launch, so
industry through the RF4CE Consortium designed to enable wide adop-
tainment products such as digital televisions, DVD players, audio/video
see software development as one of our
Getting In Synk-ro
trol their home entertainment devices.
space and minimize their costs. Customers with
PDD 0807_Eng Answers 22 _23.indd23 23
terms of size, display capabilities, video capabilities, connectivity and
pace and deliver as consumer demands
hardware accelerators on i.MX processors to deliver the richest video
sized devices with high resolutions," Shagrin
market entry of GEORGE, the second
stop short because of battery life.
www.pddnet.com
Proponents see this platform enabling advanced control capabilities
cations were key to the development and
23
rs
become antiquated. To help accelerate the transition from IR to RF-based
Wireless capabilities like those used by
companies to simplify their design, save on board
PCMCIA and others. Reference designs
work technology as an open industry specification to leading consumer
product line extensions designed to revolutionize the way consumers con-
GEORGE's success. "In general, we
and system integrators will be ensuring
selecting a processor with the right enablement
is what drove the software enhancements,
for a universal remote control for any consumer electronic component.
With the advent of radio frequency (RF) entertainment control network
a short product lifespan do not have a lot of time
same antennae. This helped reduce costs
Shagrin and Krampf also point to embed-
old PDAs," he states. And while all of these
ments and more. Simple connectivity like
states Shagrin. "The utility of this product
be run on the ARM core is now so much
receivers, set top boxes, docking stations and remote controls. The Synkro
products, through the development of
They've Got It
years have had to address all of these ele-
advanced capabilities like Ethernet, ATA,
.
s-
Synkro is a networking protocol software stack written on top of the
the limits for maximizing performance and mini-
year. Freescale is making the Synkro protocol broadly available to the
as Bluetooth and 802.11 have become
these higher features at the same type of battery
tion of the technology.
quickly and without significant price increases.
continues. "And they don't want to risk los-
customer's biggest challenges. That's why
in prominence and power.
recently announced an initiative to offer its RF entertainment control net-
PDD 0807_Eng Answers 22 _23.indd23 23
technology in the consumer electronics world, Freescale Semiconductor
more demanding in terms of performance, that Freescale implements
Synkro (see sidebar), will continue to grow
/
ification, known as Synkro, and is supporting an elite group of consumer
allows for sending and receiving on the
electronic manufacturers that are utilizing Synkro in their products next
showing wireless connectivity options such
life that they once received from their five-year-
technology, many feel that infrared (IR)-based remote controls will soon
7/11/2008 10:28:06 AM
even further with a new loop antennae
7/11/2008 10:28:06 AM
protocol provides a software and hardware migration path for future
UARTs and SPIs now share space with more
features and functionality is demanded, consum-
and improve performance with a 400-
our software development kits to support
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