wisdom2005 9 | Biblioteca audio aperionaudio

found the best week to send them to this market is the third week of the month.

you' emails to customers who had purchased in the prior month thanking

gotten 50% open rates.

However, please do not edit or cut pieces to pass along. Thank you.

The results have caused us to re-evaluate all of the material we send and make

and one which preferred Chinese. We now send the email in Chinese as well.

Yes, you may replicate this report in its entirely, and/or post it on an intranet or Web site.

2WedramaticallyincreasedclickthroughratesbyofferingaChineseversionof

them for their purchase and offering an incentive to purchase from us again. Our

20% of our emails are now in Chinese, and the click through rate for the Chinese

(SMB) market, send email on non-typical days. For a monthly newsletter, I've

version, increasing our effective circulation by 47%.

day for B2B newsletters. In fact, a fair number (10% or more) get opened over the

Anita Campbell, Small Business Trends, www.smbtrends.com

the world. About 70% of our business is in Asia. This year we decided to offer

repeat purchase % increased dramatically and this turned out to be a super

bombarded with newsletters at the same time. Also, I have started experimenting

weekend, when many small business owners and entrepreneurs are apparently

newsletter is a whopping 80%. It showed to us just how important localisation is.

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statistics. 37% of valid recipients clicked through and downloaded.

even the end of the last week of the month. Consequently, the recipients are

Jennifer Tabbal, Discovery Channel Store, http://shopping.discovery.com

Most monthly newsletters seem to go out the first week of the month, or

3Customerslovetofeelappreciated.Thisyearwestartedsendingout`thank

successful program!

MarketingSherpa Inc.

1Itpaystobecontrarian.Ifyouwanttoreachthesmallandmidsizebusiness

localisation a top priority for all kinds of material in 2005.

day. However, for this market, where entrepreneurs and small business owners

Sponsored by Omniture

catching up on their reading.

Part 1: Email Marketing

I've even noticed a few of the other large newsletters intended for this

This allowed us to create two segregated lists, one which preferred English

market are sent out on Sundays, a day I plan to experiment with in 2005. By

audience has pretty good English. Our English version already had pretty good

Peter Davies, TTPCom, www.ttpcom.com

sending out newsletters on Fridays, a day I never in the past considered a good

sending out emails in these non-traditional days/weeks, I have consistently

tend to work at odd hours, from wherever they happen to be, Friday is not a bad

our newsletter. 80% of our very targeted audience downloaded the Chinese

We license wireless software technology to handset manufacturers all over

both an English and Chinese version of the newsletter, even though our target